About LifeBrandz

LifeBrandz Group was established in 2001, and has been listed in Singapore since 2004. LifeBrandz is a brand development and management Group with interests in sectors related to lifestyle and entertainment.

In 2006, LifeBrandz focused its pursuit in the development of the lifestyle business, catering to the hip and trend-setting crowd in Singapore, quickly establishing itself amongst the most dynamic lifestyle players in the country and region.

In 2017, LifeBrandz initiated a transformation and diversification into other services and multi-faceted solutions, including brand development & management, travel, fintech, IT and fund management.

The Group performed a strategic review in December 2020 and subsequently carried it out by disposing and/ or ceasing a number of underperforming entities/businesses within its business portfolio in February 2021.

Thereafter, LifeBrandz embarked on several corporate actions and also successfully raised funds to strengthen its financial position, enabling LifeBrandz to search for and to evaluate potential deals that will generate revenue and growth to provide a viable sustainable business for the Group.

LifeBrandz acquired The Green Bar Pte. Ltd. ("TGB"), a company incorporated in Singapore and is principally engaged in the food and beverage business, particularly the sale of gourmet salads, in April 2022. Leveraging on TGB’s brand and following, Superfood Kitchen Pte. Ltd., which focuses on making nutrition accessible to all, was launched towards the end of 2022. More information on LifeBrandz's businesses are set out below.

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