"We aim to be the leading brand development and management company that will improve the lives of our customers through branded conceptual products and services, thereby aligning our resources to ensure growth, profitability, and shareholders' value," LifeBrandz
 

LifeBrandz Group (Bloomberg: LFBZ SP Equity) was established in 2001 and has been listed in Singapore since 2004. LifeBrandz is a brand development and management Group with interests in lifestyle-related and entertainment sectors, leveraging on its core competence in developing brands.

In FY2006, LifeBrandz focused its pursuit in the development of the lifestyle business, catering to the hip and trend-setting crowd in Singapore, quickly establishing itself amongst the most dynamic lifestyle players in the country and region.

This notoriety attracted the interest of other premium calibre international lifestyle brands as well as property companies such as CapitaLand, which LifeBrandz worked with to develop the one-stop entertainment space, The Cannery at Clarke Quay. Its brands are each at different stages of their lifecycle and the Company dynamically manages them all, strengthening and making the portfolio more pertinent year on year.

In Singapore, LifeBrandz has built up an impressive portfolio of both local and international F&B establishments, such as homegrown concepts in Clarke Quay – ZIRCA Mega Club, REBEL Boutique Club,YELLO JELLO Retro Bar, MULLIGAN’S Irish Pub, LUNAR CAFÉ @ Resorts World Sentosa, and the newly-launched AQUANOVA Restaurant Bar, COCO an east-west dance club, and Rebel'Hood, a hip-hop café.